Unfortunately, nowadays your images just a couple of clicks away from being stolen. It was a tool to expand their clientele as well as to protect their copyrights, although at that time not so many people were able to forge accurately incredible masterpieces. In the past great artists quite often marked their works, putting their names inside of a picture. Plus, people start to associate your brand with a certain style and type of photos. For instance, clothing brands put a name tag on all of their items, so that people would know who made them. It is a lot easier than playing detective and trying to identify the original source of the picture on your own. Having seen your photos or photos of your products on the Internet, potential clients can quickly find your website or your profile on social media with the help of your watermark, simply typing in your name or the name of your brand in the search bar. If you already know how to watermark photos, we recommend checking out this article to know how to improve it: how to improve your watermarks.Īnother advantage of watermarking your photos is branding and promoting your brand as it is basically a free advertisement.
Of course, creating a tiny watermark in the corner of a photo does not guarantee you a total protection. Had you watermarked your photo, you could’ve avoided this terrible situation, because it clearly states who the author is.
A couple of days or weeks later suddenly you found out that somebody had stolen your picture and claimed them as their own, thereby attracting new customers or followers. Imagine that you posted your content on the Internet without making a watermark. The first and foremost purpose of adding watermark to photos is to protect your copyrights and prevent image theft.
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